creative direction & design by angie chan
creative direction & design by angie chan
WomenHeart is a leading patient-centered heart health organization that provides resources and critical community support to women suffering from heart disease — and those at risk. To commemorate their 20th anniversary, they sought to update their brand and website to better serve their community and their organization.
The new brand represents everything WomenHeart stands for: equality, support, acceptance, and the importance of holistic heart health. The logo’s tree-like design evokes the organization’s community-centered spirit, while the positioning of the leaves mimics the physical structure of the human heart.
To further reflect the organization’s women-first mindset, the website exclusively uses type and illustrations from female typographers and illustrators.
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Brand Identity, Collateral, Website
CREATIVE DIRECTION Angie Chan
DESIGN Kate Starr
STRATEGY Paul Hunt & Brenna Foster
UX Diane Hoffman
DEVELOPMENT Lentie Ward
AGENCY Blue State Digital