creative direction & design by angie chan
creative direction & design by angie chan
Give Green began as an initiative from the League of Conservation Voters (LCV) to raise money for pro-environment political candidates. As the partnership expanded to include NextGen America and the Natural Resources Defense Council, Give Green needed a new brand identity that more clearly communicated its value and evolved beyond the prior LCV branding.
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Branding, Website
To appeal to all donor levels, we brought search and filtering to the forefront the candidate directory, and allowed for customized splitting of amounts between candidates. In accordance with campaign finance laws, we built the checkout flow to take into consideration a donor’s personal giving history with GiveGreen so they can’t donate more than the law allows in a given election cycle.
CREATIVE DIRECTION Angie Chan
DESIGN Hannah Cusworth
UX Nichole Rosamilia
DEVELOPMENT Kelli Monahan, Sarah Proper, Tracey Potocnik
AGENCY Blue State Digital