creative direction & design by angie chan
creative direction & design by angie chan
We created a $2 million leisure campaign for South America's #1 airline, focusing on their major US market hubs, New York and San Francisco.
Tapping into the adventure and cultural travel mindset, we developed the creative platform “Only in South America,” encouraging Americans to experience the unique wonders of South America. We deployed an integrated communication plan that spanned outdoor, print, and digital media.
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Advertising
CREATIVE DIRECTION Jimmie Stone
ART DIRECTION & DESIGN Angie Chan
COPYWRITING Lauren Mann
AGENCY Green Team