creative direction & design by angie chan
creative direction & design by angie chan
A Brooklyn stand-out, this collection of farm to table sauces, spreads, and toppings elevate even the simplest dish with global flavors made from local ingredients. To distinguish itself from the neutral earth tones typically used in artisan goods, I adopted a high-contrast, straight-forward approach for this brand identity and packaging system. The clean typography, bold colors and hand drawn illustrations reflect the approachable, pure and seasonal nature of the product. The bright, color-coded labels make it easy to identify the brand and select your favorite sauce.
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Brand Identity, Packaging
CREATIVE DIRECTION Angie Chan
DESIGN & ILLUSTRATION Angie Chan