creative direction & design by angie chan
creative direction & design by angie chan
weeSpring is a TechStars-backed startup simplifying parents’ lives by providing trusted product reviews through a simple, social interface. By connecting with Facebook, users can see all the products their friends have and get their reviews up front.
We embraced a mobile-first philosophy to ensure that features and content were intuitive and achievable with one hand (while wrangling a baby in the other). The site allows for product discovery through both exploratory browsing and targeted search/navigation. Users can also create lists of products to keep track of things they want, organize the things they have or share tried and true solutions for every age and stage.
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Product Design, Collateral, Design
weeLove is a twice-weekly email newsletter that highlights a few of our favorite things. By integrating editorial content into the weeSpring experience, weeLove allowed us to expand beyond essential baby gear and showcase the latest in products, services and apps. This strategy helped us build partnerships with both online influencers and brick-and-mortar retailers, so we developed content and assets to make promotion of weeLove products as easy as can be.
CREATIVE DIRECTION Angie Chan
DESIGN Angie Chan
COPYWRITING Jessica Solloway
DEVELOPMENT Bruna Calheiros & Matt Garbis